In these uncharted days and times, your dealership needs to adapt in order to continue growing sales. Otherwise, your competition will appeal to potential customers and make the sale instead. One way to appeal to a larger audience is to participate in contactless test drives.
In addition to wiping down the vehicle after every person has been inside, the contactless test drive ensures maximum protection for both the drivers and your staff. Let’s take a closer look at the benefits Keycafe offers, so you can understand the advantages this unique system offers for your dealership during these unprecedented times.
What are Contactless Test Drives?
The sad reality is that customers are nervous about buying a vehicle right now. Even Edmunds states that dealerships need to make changes if they plan to entice the modern car buyer.
Like many dealerships, you have likely implemented some steps towards contactless test drives. The average dealer is allowing customers to set up a time for a test drive. Then, a member of the team drives the car to the prospect’s location. Before leaving the vehicle, the staff member wipes it down with an antibacterial wipe and leaves it with the test driver for a day.
While this is a flexible option and has appealed to many customers, there are some problems with this system.
- Staff members spend a lot of time transporting the vehicles. How much more could they get done if they were following up on a lead or working on marketing?
- Staff members are also put at risk by visiting with the customer. While there don’t have to be handshakes, there is still an exchange of keys and words shared.
- The vehicles are not immediately brought back to the dealership, creating a logistics nightmare. Do you have the manpower to track down every vehicle you have delivered for a test drive?
The contactless test drive is a valuable addition to car dealerships across the country, but there’s got to be a better way. Thankfully, we know of a smarter way to run this program. All you need to do is implement Keycafe.
Here are just a few of the benefits of using Keycafe management systems.
#1: Provide Secure Access
With Keycafe, you offer clients secure access. When it is time for the test drive, you can quickly retrieve the car keys without having to interact with the staff member. This doesn’t just protect the person test driving the vehicle, but also your staff.
#2: Reduces Stress
Customers are concerned about car shopping right now. To alleviate this stress, you offer a seamless process that takes the fear out of the equation. Customers might be thinking about test drives, but are afraid to ask for it. In fact, you could choose to be proactive by sending out an email debuting the new system. It’s another way to keep in contact with your customers during this time.
#3: Revoke Last Minute Cancellations
If a customer changes their mind at the last minute, you can change the access to the keys. When you change permissions, you ensure that the customer can’t show up later and grab the keys.
#4: Permit Last Minute Bookings
On the other hand, you create flexibility for spur of the minute bookings. If someone decides it’s time for a test drive, those keys can be made available immediately. In fact, these drives could take place any time of the day or night with the instant access Keycafe provides.
#5: Save Time
While you can still offer to drive the vehicle to customer’s homes, you don’t have to. It’s possible to implement contactless test drives without traveling outside of the dealership. Think of the ways your employees’ time can be better utilized when they don’t have to leave the car lot.
#6: Improve Customer Experience
According to PostFunnel, 86% of customers will pay more for a better buying experience. This means you don’t have to drop your prices below the competition; you simply need to create a better experience. As a bonus, when a customer enjoys the experience, they are more likely to tell others about it as well.
Using Keycafe for Contactless Test Drives
Utilizing the Keycafe management system is a simple and easy way to provide test drives during the coronavirus pandemic. Just look at the steps to provide contactless test drives with our dealership key management system.
1. Clean the Equipment
First, you want to use an antibacterial wipe to clean off the keys. Then, you place the keys in the appropriate bin for the customer. Of course, you will also want to clean the bin itself and the touch screen.
2. Schedule Pickup
The customer schedules the test drive. This driver will receive an eight-digit pin code to access the keys. They will never have to make contact with anyone from the staff to pick up the vehicle. As part of the pickup process, dealers can request that the customer upload a copy of their driver’s license. If you want additional protection, you can have the customer take a selfie of themselves, so that it can be compared to the driver’s license before the keys are granted.
These are just a few of the ways that Keycafe continues to protect your investment.
3. Dealership Receives Notification
When the test drive is scheduled, the dealer receives an instant notification. In addition, the keys are tracked the entire time. If the customer doesn’t return the keys at the appropriate time, the dealer is also alerted.
Keycafe Also Helps With Your Staffing Issues
Thanks to the flexibility and advanced design of the Keycafe management system, you don’t need to have as many employees working at the dealership. In fact, it would be simple to manage the system from a home location. The only aspect of the process that must be done in-house is the cleaning of the keys and equipment, but you have to clean the vehicles anyway.
With the Keycafe system, you save time, reduce the hassle and help protect everyone involved. As a responsible car dealership, you will only appeal to more people as the word gets out. Talk to us today about setting up a car key management system in your dealership.
